Setting Powder & Baking

Lock coverage and lift the under-eye

Translucent or tinted loose powder pressed onto foundation to set it in place, extend wear, and control shine. The baking technique applies a generous amount of translucent powder under the eye for 5–10 minutes before brushing away — the heat and moisture from the skin 'bake' the concealer into a crease-resistant, brightened finish that lasts all day. Baking specifically lifts and brightens the under-eye area in a way that no other technique replicates, making it a staple in professional and drag makeup. Use finely-milled powder to avoid a cakey finish on mature or textured skin.