Foundation Matching

The right shade changes everything

Finding the correct foundation shade, undertone, and formula for your skin type — the foundational skill that determines whether makeup looks flawless or obviously applied. Most people wear the wrong undertone (cool/warm/neutral) or test shades on the back of the hand rather than the jawline in natural light. A correct match disappears into the skin at the hairline and jaw with no visible demarcation. Formula selection — matte for oily skin, satin for combination, dewy for dry — is equally important. Get shade-matched at a counter or by a professional at least once to establish your reference points.