Eyeshadow Primer

Make colour last and pop on the lid

A dedicated eyeshadow primer applied to the lid and crease before eyeshadow to neutralise discolouration, create a grippy base for pigment adhesion, and prevent creasing throughout the day. The difference between eyeshadow with and without primer is dramatic — colours appear 2–3 shades more intense, edges stay sharp rather than migrating, and the look lasts 10–12 hours rather than 3–4. A skintone-matching or slightly light primer also neutralises the natural redness and veining of the eyelid, making even sheer washes of colour appear vibrant. The single biggest upgrade for anyone who wears eye makeup.