Bronzer Placement

Add warmth and depth where the sun naturally hits

Applying a matte or lightly shimmery bronzer to the areas where sun would naturally warm the face — temples, forehead perimeter, cheekbones, nose bridge, and a soft sweep along the jawline — using a fluffy brush in a '3' or 'E' shape on each side. Correct bronzer placement adds warmth, recedes the perimeter of the face to create the illusion of a slimmer, more structured bone structure, and gives skin a healthy, dimensional appearance. The most common mistake is applying bronzer to the full face, which reads as dirty rather than sun-kissed. Matte formulas contour; shimmer formulas glow.